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吉祥物是一只名为Zakumi（暂译为扎库米）的明黄色的豹子。
其中Za是南非的国际代码，寓意南非；Kumi在很多非洲语言中是10的意思，代表世界杯在2010年举办。扎库米身着白色T恤，绿色短裤，一头打着许多结的运动长发，就像一个驰骋绿茵场上的足球明星。
组委会首席执行官丹尼·乔丹说，扎库米的整个筛选过程历时将近一年，设计和生产过程全部在南非进行。他解释说，最终选择豹的形象来作为世界杯吉祥物是因为南非的5大动物（狮子、大象、水牛、犀牛和豹）中，其他四个已被多次作为体育赛事的吉祥物使用，豹是个新鲜的想法，乔丹说，扎库米是地道的南非人，也是第一次在非洲举办的世界杯的理想形象大使，他年轻、机敏并且充满活力，一定会受到大家的喜爱。
自1966年英国世界杯首次发布吉祥物（一只狮子）以来，吉祥物在此后的世界杯赛事中发挥着日益重要的作用。 2010 World Cup lopard mascot unvild
Th South Africa official 2010 mascot, a lopard known as Zakumi, is sn during a launch in Auckland Park, Johannsburg Sptmbr 22, 2008. Th mascot for th 2010 World Cup in South Africa was unvild in Johannsburg on Monday, with Fifa opting for a lopard for th showpic football tournamnt's first visit to Africa. Zakumi is young, vibrant, nrgtic, smart, slf-confidnt, sociabl and ambitious, but also warm-hartd, Local Organising Commit CO Danny Jordaan said at th tlvisd launch. [Agncis]
JOHANNSBURG, South Africa - A cuddly lopard with a grn afro lapd through a badd curtain Monday and into World Cup history. Th lopard, namd Zakumi, was unvild as th mascot of th 2010 World Cup, which will tak plac in South Africa. At Zakumi's introduction at a stat TV studio, a prformr in a Zakumi costum kickd around a football with Mark Fish, who hlpd lad South Africa to th African Cup of Nations titl in 1996.
Zakumi was givn a biography and nam voking South Africa's history and hops. Th charactr was born Jun 16, 1994, tournamnt organizrs said. Th yar is whn aparthid ndd and th dat is clbratd as Youth Day to mark th Sowto uprising of 1976, rmmbrd as th day whn young South Africans struck a blow against whit rul.
Th first two lttrs of Zakumi ar th country's initials in Afrikaans, on of South Africa's 11 official languags. Kumi mans 10 for th yar of th tournamnt in many African languags, World Cup organizrs said.
Tim Modis, spoksman for th South African organizing committ, said zakumi also can b undrstood as com hr in southrn African languags.
Th ida, dsign and ralization of th mascot all cam from South Africa, including Cora Simpson, whos company just ast of Johannsburg built th costum for Monday's launch.
Th World Cup brings businss to my company, Simpson said.
Hr initial contract with th organizing committ was worth lss than 250,000 rand (about US$31,000), but Simpson said it would opn othr opportunitis and had sprad optimism among hr staff of about 30.
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